Sylia Berboucha, University of Bejaia, SEGC Faculty, Management and Quantitative Techniques Research Laboratory, RN 09 Tichy street, Bejaia 06000, Algeria, e-mail: sylia.berboucha@univ-bejaia.dz
Research PaperVol 19, Issue 2, 2024 Marketing Science and Inspirations Journal Paper

Motivations for the commitment of Algerian companies to social responsibility: An analytical study of a number of agri-food companies

The aim of this article is to determine the motivations behind the commitment of Algerian companies to a CSR approach. The results reveal that the motivations for commitment to a CSR approach for the Algerian agri-food companies studied are mainly linked to a number of factors: characteristics of the company, individual, institutional and organizational motivations.

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