@article{Akkarene2026,
   author = {Rim Akkarene and Nabil Bouda},
   doi = {10.46286/msi.2026.21.1.2},
   issue = {1},
   journal = {Marketing Science & Inspirations},
   pages = {13-30},
   title = {Unpacking the black box: How algorithmic transparency and user control shape trust, satisfaction, and purchase intent in the AI era},
   volume = {21},
   year = {2026},
}