@article{Fierro2026,
   author = {Alvaro Fierro and Gloria Aparicio and Pilar Zorrilla},
   doi = {10.46286/msi.2026.21.2.3},
   issue = {2},
   journal = {Marketing Science & Inspirations},
   pages = {38-50},
   title = {The transformation of the music industry supply chain in the new phygital scenario. Towards a hybrid consumer.},
   volume = {21},
   year = {2026},
}