@article{,
   author = {Adriana Mateasikova and David Takacs and Ingrida Kosiciarova and Zdenka Kadekova},
   doi = {10.46286/msi.2026.21.2.1},
   issue = {2},
   journal = {Marketing Science & Inspirations},
   pages = {2-16},
   title = {Generations Z and Y perspectives on food waste: The role of marketing communication on sustainable behaviour},
   volume = {21},
   year = {2026},
}