This study extends the Technology Acceptance Model (TAM) by incorporating trust to investigate its role in shaping tourists’ adoption intentions.The findings revealed that all four hypothesized relationships were supported, indicating that perceived usefulness, perceived ease of use, attitude, and trust positively influence tourists’ intentions to adopt travel applications.
Príspevok sa zameriava na talent manažment ako súčasť strategického marketingu v organizáciách poskytujúcich sociálne služby na Slovensku. Výsledky poukazujú na nízku úroveň systematickej aplikácie talent manažmentu, napriek jeho potenciálu zlepšiť lojalitu, znížiť fluktuáciu a posilniť atraktivitu organizácie ako zamestnávateľa.
This systematic review investigates the accessibility of online master’s degree programs in the Philippines through a global marketing lens. Findings reveal persistent digital divides, particularly in rural areas (where connectivity reaches only 30-45% of urban levels), and demonstrate how targeted marketing strategies can address these barriers.
This study investigates the role of emotional attachment in fostering lasting consumer relationships, focusing on its impact on satisfaction and loyalty within the context of a well-known Algerian brand, BIMO. Mediation analysis demonstrates that satisfaction strengthens the pathway from emotional attachment to loyalty, underscoring the importance of creating emotionally resonant brand experiences.
Browse articles in the current issue: Research papers, Marketing briefs, Short communications, Reviews, Dictionary
Browse articles in the current issue: Research papers, Marketing briefs, Short communications, Reviews, Dictionary
Browse articles in the current issue: Research papers, Marketing briefs, Short communications, Reviews, Dictionary
Browse articles in the current issue: Research papers, Marketing briefs, Short communications, Reviews, Dictionary
