About the journal

Marketing Science & Inspirations (MSI)

Marketing Science and Inspirations (MSI) is an international journal focused on publishing current research in the marketing and marketing management felds.

MSI implementation team`s effort is to create a platform for marketing theory while providing a place for practical advice and experience. The emphasis is put on current trends and issues relevant for both theory and practice.

Publisher

Marketing Science and Inspirations
Comenius University in Bratislava
Faculty of Management, Department of Marketing
Odbojárov 10, P. O. Box 95
820 05 Bratislava 25, Slovakia

ISSN 1338-7944

Registration number MK SR : EV 3360/09

Secretary-General: František Olšavský

Contact editorial office

A word from the editor

We will always be together with supporters, readers and contributors to accentuate the importance of customer-oriented approach in practice, while we seek to be a means of interactive dialogue between practice and theory.