About the journal

Marketing Science & Inspirations (MSI)

Marketing Science and Inspirations (MSI) is an international journal focused on publishing current research in the marketing and marketing management felds.

MSI implementation team`s effort is to create a platform for marketing theory while providing a place for practical advice and experience. The emphasis is put on current trends and issues relevant for both theory and practice.

Publisher

Marketing Science & Inspirations
Comenius University Bratislava
Faculty of Management
Department of Marketing and Commerce
Odbojárov 10, P. O. Box 95
820 05 Bratislava 25, Slovakia

ISSN 1338-7944

Registration number MK SR : EV 3360/09

Secretary-General: František Olšavský

Contact editorial office

A word from the editor

We will always be together with supporters, readers and contributors to accentuate the importance of customer-oriented approach in practice, while we seek to be a means of interactive dialogue between practice and theory.