The main objective of the study is to examine the attitudes of generations Z and Y toward food waste and to analyze the perceived role of marketing communication in shaping sustainable consumer behavior, with an emphasis on the current state of household food waste in V4 countries.
This research investigates the extent to which tourism agencies in the province of Bordj Bou Arreridj (Algeria) integrate artificial intelligence (AI) applications into their operational and strategic activities. The study further explores the key challenges hindering the effective adoption of such technologies.
This paper diagnoses and estimates current and potential changes in the Music Industry supply chain linked to the phygital (physical-digital) consumer. As technological disruption reshapes industry roles, consumer behavior is shifting toward hybrid patterns.
This study focuses on the role of perceived tobacco quality in promoting smoking cessation in Algeria through demarketing strategies, using behavioral economics as a theoretical framework. It aims to analyze the relationship between perceived tobacco quality and smoking cessation …
Browse articles in the current issue: Research papers, Marketing briefs, Short communications, Reviews, Dictionary
Browse articles in the current issue: Research papers, Marketing briefs, Short communications, Reviews, Dictionary
Browse articles in the current issue: Research papers, Marketing briefs, Short communications, Reviews, Dictionary
Browse articles in the current issue: Research papers, Marketing briefs, Short communications, Reviews, Dictionary
