MARKETING SCIENCE & INSPIRATIONS

Welcome to Marketing Science and Inspirations (MSI), an international marketing journal publishing current research on the issues of marketing and marketing management.
MORE ABOUT THE JOURNAL
MSI Journal 3 issues

Why publish with us

20 YEARS OF EXPERIENCE

Marketing Science & Inspirations journal has a publishing history of 20 years

TRUSTWORTHY PUBLISHER

Published by Comenius University in Bratislava, the oldest and most renowned Slovak university

FAST PUBLICATION PROCESS

The review and publication process is fast & transparent – we don’t waste your time

DATABASE INDEXING

MSI journal is indexed in databases ERIH PLUS, Econbiz, EBSCOhost, Ulrischsweb

OPEN ACCESS

Your paper will gain high visibility thanks to the fulltext available online

NO PUBLICATION FEES

No publication fees, get published both online and in print

Recent articles

Marketing Science and Inspirations Journal Paper

Breaking the micro-agency assessment bottleneck: Embedded analytics for e-commerce portfolio management. Part II.

The study offers a replicable, low-friction design for micro-agencies seeking to scale e-commerce services while improving service quality and speed. These findings demonstrate how embedded analytics can break the assessment bottleneck, unlock latent agency capacity, and support new business models based on service-level agreements and throughput-oriented pricing.

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Marketing Science and Inspirations Journal Article 1

United we stand, divided we fall: Does this principle still apply to marketing communications in the age of social media?

The statement „united we stand, divided we fall“ remains relevant, but not absolute. In marketing, division can indeed create a momentum, yet it rarely sustains enduring success on its own. It is unity – expressed through trust, inclusivity, and shared meaning – that ultimately enables brands to grow, thrive, adapt, and endure.

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