June 30, 2019 | Marketing Science & Inspirations

Jun302019

Marketing Science and Inspirations Journal Paper

Advertisement wars? Watch whom you really offend.

Research Paper, Vol 14, Issue 2, 2019By Dagmar Sieglova June 30, 2019

The rapid development of global business brings along a highly competitive environment among industries across cultures. Companies have been seeking ways to win customers over their rivals around the world, using technological development and know-how for their marketing. Communication tools and strategies to convince consumers…

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Jun302019

The relationship between emotional intelligence and sales performance in a business-to-business environment; with implications for cross-cultural adaptability

Research Paper, Vol 14, Issue 2, 2019By Andreas Zehetner June 30, 2019

The existing empirical findings on the connection between emotional intelligence (EI) and sales performance are inconsistent…

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Jun302019

Research Paper Vol 14, Issue 2, 2019

Readiness, use and enablers of digital customer interaction tools in Austria

Research Paper, Vol 14, Issue 2, 2019By Michael Wenzler June 30, 2019

This contribution presents a first holistic measurement of Austrian B2B companies’ readiness to improve customer interaction and sales performance through the application of digital communication services . To this end, the necessary steps to craft a sustainable and comprehensive corporate strategy…

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