This article deals with the analysis of various factors that impact the consumer behavior of museum visitors with an aim to build an effective marketing strategy that will help to expand the museum audience. The survey using questionnaire method was conducted in order to identify the importance of each category in the decision-making process.
The purpose of the article is to determine the sequence of stages for the development of the city’s international branding strategy. Approbation of the procedure for developing an international brand strategy was carried out on the example of the city of Kharkiv, one of the largest cities in Ukraine.
This study focuses on the application of marketing principles for higher education institutions (HEIs) in Pakistani universities. The study begins with a review of the current marketing practices in the higher education sector and analyzes the challenges faced by HEIs in attracting and retaining students.
Although screenagers are a complex and diverse group with a variety of attitudes toward marketing, understanding their values, motivations, and preferences is a key to successful communication. Screenagers skip providers without strong online footprint. Online shopping, home delivery, and cashless transactions are no more alternatives to traditional brick-and-mortar cash-based store experience.
Kniha je napísaná na rozhraní odborného vedeckého a popularizačného štýlu, trochu šokujúca, trochu kontroverzná, informačne veľmi bohatá, plná doložených dôkazov, tabuliek a grafov, poznámok a odkazov na zdroje. Mohli by si ju teda prečítať najmä intelektuáli, ktorí pracujú so svojou inteligenciou a zaujíma ich, čo ich čaká a neminie v súčasnosti i v budúucnosti, nahliadnúc aj do minulosti.
mom-and-pop business
rodinný podnik (neformálne)
Traditional mom-and-pop businesses, like bookstores, have found it difficult to compete with large chain stores.
Tradičné rodinné podniky, ako sú kníhkupectvá, len ťažko konkurujú veľkým obchodným reťazcom.
monetary
menový, peňažný
The monetary unit of the UK is the pound.
Peňažná jednotka Spojeného kráľovstva je libra.
The main goal of this paper is to describe and show how to use behavioral modelling of potential customers in online marketing campaigns. In addition to the basic ARMA model for short-term website traffic forecasting, we evaluate the TBATS and Prophet models. Both models comprehensively capture seasonal and holiday fluctuations.
