This quantitative research examines how beauty pageant sponsorships impact brand exposure and brand equity among Filipino consumers. Overall, findings show that pageant sponsorships are an effective marketing platform for increasing brand awareness, enhancing brand image, and driving consumer behavior.
This paper examines the ethical dilemma from two perspectives, namely marketing research and neuroethics. The following discourse delves into the ethical concerns derived from the existing neuromarketing literature, providing viable solutions and guidelines to effectively navigate this unexplored ethical landscape.
The purpose of this paper is to provide a comprehensive literature review of green marketing, eco-friendly products, and green consumers aims to give information about the effect of green marketing on customers purchasing behaviors. First of all, environment and environmental problems, one of the reasons why green marketing emerged, are mentioned, and then the concepts of green marketing and green consumer are explained.
In the ever-evolving landscape of marketing, native advertising has emerged as a powerful and innovative strategy. As consumers became increasingly adept at ignoring traditional banner ads, marketers sought new ways to engage their audience. Native advertising emerged as a solution, leveraging the visual and contextual aesthetics. Native advertising has roots that trace back to advertorials in print media, where advertisements were designed to mimic the editorial content of the publication.
Publikácia je napísaná prehľadným a pútavým spôsobom, na úrovni najnovších poznatkov vedy a praxe. Monografia zaujme logickosťou výkladu, prehľadnou metodológiou a uceleným prístupom k problematike spotrebiteľského správania a jeho skúmania, čo ju predurčuje byť adekvátnou pomôckou nielen pre vedeckú a akademickú obec, ale aj pre odbornú verejnosť.
24. a 25. októbra 2023 sa v hoteli Saffron v Bratislave konal v poradí štvrtý ročník najväčšej odbornej konferencie k téme transferu technológií na Slovensku – COINTT 2023, ktorú organizuje Centrum vedecko-technických informácií SR.
Česká marketingová společnost vyhlásila devatenáctý ročník soutěže Marketér roku. Součástí soutěže, určené pro vysokoškolské studenty marketingových oborů, je i vyhlášení ceny Mladý delfín, tentokrát na téma Jak úspěšně komunikovat regionální produkt (výrobek, službu, turistickou oblast, lokální značku) na tuzemském trhu.
necessitate
vyžiadať si, vynútiť
Reduction in government spending will necessitate further cuts in education.
Zníženie vládnych výdavkov si vyžiada ďalšie škrty v školstve.
necessity
potreba
Is there any necessity to reply to his complaint?
Je potrebné odpovedať na jeho sťažnosť?
The findings show that consumers’ preferences for reference points are established and structured throughout the entire buying decision process, and can be modified based on potential signals and biased approaches. As a result, there are now many possibilities for casual modeling practice in the future.
