The purpose of this study is to determine the effect of gender on the willingness to consume organic foods by focusing on the perception of women. This research demonstrates that both men and women are aware of their willingness to consume organic foods.
This article explores the cluster approach as a lever to stimulate innovation and entrepreneurship in the artisanal crafts sector in Algeria, focusing specifically on the clusters of brass artisans in Constantine and jewelry artisans in Batna, two departments in Algeria.
This article discusses the (re)designing of an international marketing course based on experimental learning and instructional design. The course is integrated into the local business community and uses, as an asset, a diverse student population to respond to challenges local businesses face in pursuing entrepreneurial internationalization.
In many countries, healthcare professionals maintain a significant power distance from patients, leading to limited communication. The gap between patients’ interests and their actual experiences suggests that both patients and providers have yet to make the move.
Mladá autorská dvojica Kuchta – Jankovič si za cieľ svojej publikácie stanovila „poskytnúť komplexný pohľad na sociálne médiá ako na marketingový a komunikačný nástroj firiem“. Vskutku sa im to podarilo, jej čitateľ je zrozumiteľným spôsobom oboznamovaný s procesom manažmentu sociálnych sietí a jeho praktickým využitím v rámci podnikových stratégií, jednotlivé kapitoly prinášajú detailné informácie o …
non-viable
neživotaschopný
The project was deemed non-viable due to lack of funding.
Projekt bol považovaný za neživotaschopný kvôli nedostatku financií.
non-violent
nenásilný
The protesters emphasized their commitment to non-violent action.
Protestujúci zdôraznili svoj záväzok k nenásilnému konaniu.
Associated Professor Jitka Vysekalová was the founder of Czech Marketing Association. Author of several books, researcher and supporter of the marketing community in the Czech Republic and Slovakia. Thank you, Associate Professor.
This study aims to address the existing gaps in Live Stream Commerce (LSC) research by focusing on understanding the variety of LSC platforms and user motivations and behaviors within these platforms. To achieve this aim, a practical and strategic analytical framework is proposed.
