MA Alexandra Fratrič, Degree program Global Sales and Marketing, Upper Austria University of Applied Sciences, School of Management, Wehrgrabengasse 1-3, 4400 Steyr, Austria, e-mail: alexandra.fratric@fh-steyr.at
Research PaperVol 16, Issue 1, 2021 Marketing Science and Inspirations Journal Paper

Assessing stakeholders’ needs and expectations: A business transfer matchmaking-platform from a marketing perspective

Based on the data collected, the authors identified the prerequisites, motivations, essential infrastructure, cooperation possibilities, problematic elements, and specific consulting requirements necessary to develop and implement successful business ownership transfer.

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Research PaperVol 15, Issue 2, 2020 Marketing Science and Inspirations Journal Paper

Service innovation across borders: Challenges and potentials of service innovation collaboration in Upper Austria and South Bohemia

In an increasingly globalized and competitive environment, it is essential that geographical regions pool available resources and create synergies in service innovation management in order to sustain an innovative edge. Collaborative innovation management entails substantial synergies, especially for connected regions. However, existing potentials of such a cross-border innovation collaboration system have …

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