Author Archives: Bernhard Alexander Krah

doc. Ing. Andrej Miklošík, PhD., Comenius University in Bratislava, Faculty of Management, Odbojárov 10, 831 04 Bratislava, e-mail: andrej.miklosik@fm.uniba.sk

Apr302022

Marketing Science and Inspirations Journal Paper

Creating communities: A way of entering foreign markets in 2022

Research Paper, Vol 17, Issue 1, 2022By Bernhard Alexander Krah April 30, 2022

For companies, the top priority always lies in selling their products and keeping expanding the market to make them competitive. There are many ways to expand and discover new markets, which companies would be able to sustain long-term. Community building can be one of the approaches of discovering and entering new markets.

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Dec302021

Personas creation using Google Analytics

Research Paper, Vol 16, Issue 4, 2021By Miroslav Reiter December 30, 2021

This case study investigates how a marketing persona may be created with the use of data gathered by cookies and with the use of Google Analytics. The data gathered originates from the largest IT e-learning platform VITA. The basis of our research was measurement in the Google Analytics tool and the WooCommerce plug-in within the WordPress content management system.

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