Author Archives: David Aufreiter

MSc Anna Biedersberger, Centre of Market Research of the University of Passau, Am Burgberg 8, 94127 Neuburg am Inn, Germany, e-mail: anna.biedersberger@uni-passau.de

Jun102021

Marketing Science and Inspirations Journal Paper

Automatic information retrievement for exporting services: First project findings from the development of an AI based export decision supporting instrument

Research Paper, Vol 16, Issue 2, 2021By David Aufreiter June 10, 2021

This paper presents the initial results of an international research project aimed at assisting advanced manufacturers in making decisions about exporting their service offerings to foreign markets. The paper presents a roadmap for progressing towards an Artificial Intelligence-based market information solution.

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Oct312019

Industrial service excellence in manufacturing companies: a neo-configurational perspective

Research Paper, Vol 14, Issue 3, 2019By Margarethe Überwimmer October 31, 2019

There is a trend among manufacturing companies to augment their product offering with services due to competitive and economic reasons as well as changing customer demand. However, offering services is often a challenging task for manufacturing companies, as their core capabilities are in the manufacturing business. Therefore, this paper tries to identify which aspects are important to offer excellent industrial services …

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