Dr. Anna Mazurkiewicz-Pizło, The Józef Piłsudski University of Physical Education in Warsaw, Faculty of Tourism and Recreation, Department of Management and Economics, Marymoncka 34, 00-968 Warsaw 45, Poland
Research PaperVol 11, Issue 1, 2016 Marketing Science and Inspirations Journal Paper

Social marketing – a concept of marketing management

The recent changes in our environment have forced many companies, currently active on the market, to redefine the purpose of their activities, strategies and mission statements. The process of globalisation has increased greatly in the last decades. The aim of this article is to diagnose sources, areas of concentration and the action taken by the companies using social marketing.

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