Author Archives: Barbara Némethová

MSc Barbara Némethová DIC, MSc Strategic Marketing, Imperial College Business School, South Kensington campus, London SW7 2AZ, United Kingdom

Research Paper Vol 13, Issue 4, 2018

Marketing Science and Inspirations Journal Paper

Evaluation of Eastern-Central European citizen’s decision-making style – a comparative study. Part II.

Research Paper, Vol 13, Issue 4, 2018By Barbara Némethová December 14, 2018

Having looked at western and Eastern-Central European adverts, the prominence of fact-based commercials was identified in ECE countries…

Research Paper Vol 13, Issue 3, 2018

Marketing Science and Inspirations Journal Paper

Evaluation of Eastern-Central European citizen’s decision-making style – a comparative study. Part I.

Research Paper, Vol 13, Issue 3, 2018By Barbara Némethová October 31, 2018

Having looked at western and Eastern-Central European adverts, the prominence of fact-based commercials was identified in ECE countries…

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