Mgr. Barbora Marišová, Comenius University in Bratislava, Faculty of Management, Department of Marketing, Odbojárov 10, P. O. BOX 95, 820 05 Bratislava 25, Slovak Republic, e-mail: barcasucha@gmail.com
Research PaperVol 15, Issue 2, 2020 Marketing Science and Inspirations Journal Paper

Role of regional tourism organizations in Slovakia from their perspective

Destinations play a key role in tourism system with destination management organizations (DMOs) as entities responsible for finding the intersection between supply side (destination with its offer) and demand side (visitors) in destinations which they manage. DMOs perform various functions and have various roles in tourism system. Authors dealing with destination management mention several DMOs’ functions and roles.

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