Dipl.-Kfm Bernhard Alexander Krah, In der Schneisenbach 45, 57567 Daaden, Germany
Research PaperVol 17, Issue 1, 2022 Marketing Science and Inspirations Journal Paper

Creating communities: A way of entering foreign markets in 2022

For companies, the top priority always lies in selling their products and keeping expanding the market to make them competitive. There are many ways to expand and discover new markets, which companies would be able to sustain long-term. Community building can be one of the approaches of discovering and entering new markets.

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