MA Christina Roitinger, Degree program Global Sales and Marketing, Upper Austria University of Applied Sciences, School of Management, Wehrgrabengasse 1-3, 4400 Steyr, Austria
Research PaperVol 12, Issue 3 2017 Marketing Science and Inspirations Journal Paper

Creating value for the customer with industrial services: Selling industrial services is not a matter of price

According to the ESIC (European Service Innovation Centre) report, the Upper Austrian region is characterized by a strong manufacturing sector where service innovation driven transformation represents an inevitable step forward and is thus used as a large-scale demonstrator for the dynamic and broad impact of service innovation…

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