MA David Aufreiter, MBA, Degree program Global Sales and Marketing, Upper Austria University of Applied Sciences, School of Management, Wehrgrabengasse 1­3, 4400 Steyr, Austria, e­mail: david.aufreiter@fh­steyr.at
Research PaperVol 16, Issue 2, 2021 Marketing Science and Inspirations Journal Paper

Automatic information retrievement for exporting services: First project findings from the development of an AI based export decision supporting instrument

This paper presents the initial results of an international research project aimed at assisting advanced manufacturers in making decisions about exporting their service offerings to foreign markets. The paper presents a roadmap for progressing towards an Artificial Intelligence-based market information solution.

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