Author Archives: Michael Stros

Ing. David Říha, Ph.D., MBA, University of Economics, Faculty of Business Administration, Department of Marketing, Winston Churchill Sq. 4, 130 67 Prague 3, Czech Republic

Oct312018

Marketing Science and Inspirations Journal Paper

The role of gender in salesperson perception

Research Paper, Vol 13, Issue 3, 2018By Michael Stros October 31, 2018

Retail is changing. Customer frequency is declining, and customer acquisition is presenting a new challenge. The situation is made more difficult by extended customer requirements, product information from Internet…

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