Mag. David Tempelmayr, Degree program Global Sales and Marketing, Upper Austria University of Applied Sciences, School of Management, Wehrgrabengasse 1-3, 4400 Steyr, Austria
Research PaperVol 14, Issue 3, 2019 Marketing Science and Inspirations Journal Paper

Industrial service excellence in manufacturing companies: a neo-configurational perspective

There is a trend among manufacturing companies to augment their product offering with services due to competitive and economic reasons as well as changing customer demand. However, offering services is often a challenging task for manufacturing companies, as their core capabilities are in the manufacturing business. Therefore, this paper tries to identify which aspects are important to offer excellent industrial services …

Open article

Browse more articles by category

null

RESEARCH PAPERS

Click to browse articles >

null

MARKETING BRIEFS

Click to browse articles >

null

SHORT COMMUNICATIONS

Click to browse articles >

null

REVIEWS

Click to browse articles >

null

DICTIONARY

Click to browse articles >

Get published in Marketing Science & Inspirations

SUBMIT YOUR RESEARCH