Author Archives: Anastasii Klimin

Dmitrii Tikhonov, Ph.D., Peter the Great St.Petersburg Polytechnic University, Institute of Industrial Management, economics and trade, Graduate School of Marketing and Entrepreneurship, Entrepreneurship department, 29, Politechnicheskaya str., Saint Petersburg, Russia, 195251

Jun232016

Marketing Science and Inspirations Journal Paper

Perception of offensive advertising: Cross-cultural peculiarities

Research Paper, Vol 11, Issue 2, 2016By Anastasii Klimin June 23, 2016

Nowadays advertising clutter in almost all media is forcing advertisers to use offensive and provocative appeals in ads. However, the various techniques used in such advertising, as well as effects of these ads, have not been adequately studied, especially when adapting advertising on the global market.

Open article

Oct102015