Author Archives: Emel Yarimoglu

Prof. Emel Yarimoglu, Yasar University, Faculty of Business, Department of Business Administration, Izmir, Turkiye, email: emel.yarimoglu@yasar. edu.tr / Visiting Scholar at Comenius University Bratislava, Faculty of Management, Odbojárov 10, 820 05 Bratislava, Slovakia, email: yarimoglu1@uniba.sk, corresponding author

Oct312023

Marketing Science and Inspirations Journal Paper

A descriptive study on Turkish young consumers’ soft drink buying behaviors

Research Paper, Vol 18, Issue 3, 2023By Emel Yarimoglu October 31, 2023

The aim of the study was to analyze young consumers’ soft drink buying behaviors in threefold by explaining reasons of buying soft drinks, factors that affect soft drink buying decisions, and preferences about ingredients in soft drinks. The survey method was used, and the field study was conducted with university students in Izmir City, Turkiye by convenience sampling method.

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