Ing. Hana Kučerová, University Pardubice, Faculty of Economics and Administration, Department of Business Economics and Management, Studentská 84, 530 09 Pardubice, Czech Republic, e-mail: hana.kucerova2@student.upce.cz
Research PaperVol 15, Issue 1, 2020 Marketing Science and Inspirations Journal Paper

The dropout in tertiary education at Czech public and private universities as a result of school marketing

The situation of tertiary education in the Czech Republic has changed dramatically in the last 15 years after joining the European Union. The demographic decline of the population, structural changes in the number of employees, the expansion of tertiary education and the impact of economic cycles change the overall extent and structure of the transition of university graduates to the labor market. The resulting changes can lead to serious problems …

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