Author Archives: Hassan Azdimousa

Hassan Azdimousa, Ibn Tofail University, National School of Commerce and Management KENITRA (ENCG KENITRA), Research Laboratory in Organizational Management Sciences, University Campus, BP.242, Kenitra 14000, Morocco, e-mail: hassan.azdimousa@encgk.ma

Dec302023

Marketing Science and Inspirations Journal Paper

An overview of ethical issues in neuromarketing: Discussion and possible solutions

Research Paper, Vol 18, Issue 4, 2023By Hassan Azdimousa December 30, 2023

This paper examines the ethical dilemma from two perspectives, namely marketing research and neuroethics. The following discourse delves into the ethical concerns derived from the existing neuromarketing literature, providing viable solutions and guidelines to effectively navigate this unexplored ethical landscape.

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Dec302021

A review of neuromarketing origins as a new marketing research method

Research Paper, Vol 16, Issue 4, 2021By Yahia Mouammine December 30, 2021

We give a literature review of neuromarketing and the origins of its emergence as a new marketing research method. This paper draws a timeline of neuromarketing origins and a summary of the first attempts of consumer’s behavior observations, which relied on neural and physiological responses.

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