The impact of perceived anthropomorphism of the conversational agent (CA) on social presence, flow, and users’ behavioral intention
Research was conducted to investigate the influence of flow and social presence on users’ behavioral intention based on the perceived anthropomorphism of the conversational agent. By using a S-O-R model, we utilized a sample of 329 participants, and the results obtained through the PLS-SEM method confirm that anthropomorphism, enhanced by social cues, significantly increases behavioral intention.
