Author Archives: Ingrida Košičiarová

Ing. Ingrida Košičiarová, PhD., Slovak University of Agriculture in Nitra, Faculty of Economics and Management, Department of Marketing and Trade, Trieda A. Hlinku 2, 949 76 Nitra, Slovakia, e-mail: ingrida.kosiciarova@gmail.com

Apr272020

Marketing Science and Inspirations Journal Paper

The consumer behavior of young Slovak consumers (under the age of 25) in the private label market

Research Paper, Vol 15, Issue 1, 2020By Ingrida Košičiarová April 27, 2020

An anonymous questionnaire survey was chosen as the main research method, which was attended by a total of 549 respondents aged under 25 years across Slovakia, which was subsequently supplemented by statistical verification of the formulated hypotheses (a total of twelve hypotheses). Statistical tests such as Pearson Chi-square test, Phi coefficient, Kruskal-Wallis test and Cramer´s V coefficient were used for this verification and they were calculated …

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Apr272020

Publicity as a tool of PR activities within CSR concept in food enterprises in Slovakia

Research Paper, Vol 15, Issue 1, 2020By Zdenka Kádeková April 27, 2020

Paper points at the publicity as a tool of public relations (PR) within CSR concept in the practice of food enterprises in Slovakia and analyzes its use in terms of foreign participation, production focus and size of enterprises and subsequently evaluates the benefits of using publicity as a tool of PR within CSR concept. The actual research was implemented in 125 food enterprises.

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