Author Archives: Michal Budinský

doc. Ing. Janka Táborecká-Petrovičová, PhD., Matej Bel University in Banská Bystrica, Faculty of Economics, Tajovského 10, 974 01 Banská Bystrica, Slovakia

Apr302019

Perception of product placement usage by Slovak consumers

Research Paper, Vol 14, Issue 1, 2019By Michal Budinský April 30, 2019

In recent years, increasing number of companies have used a product placement as a specific form of advertisement for promotion of their products. Many of them very quickly experienced different positive effects accompanied with this specific tool. One of these effects is reflected by brand image improvement of promoted products…

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