Jerome Dumetz, MSc, Plekhanov Russian Economic University, Stremyannyy per., 36, Moscow, 117997, Russia; Unicorn College, V Kapslovně 2767/2, 130 00 Praha 3, Czech Republic
Research PaperVol 11, Issue 4, 2016 Marketing Science and Inspirations Journal Paper

The Czech and Slovak Republics: A cross-cultural comparison

The paper attempts to compare the cultures of the Czech and Slovak Republic in a business environment. Establishing a list of cultural dimensions extracted from reputable models, the authors applied a systematic behavioural comparison of each country. The work of the authors was limited by two factors. Firstly, the cultural proximity of the countries provided many slight differentiations. Secondly, the analysis was hampered by the few of available cross-cultural statistics…

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