Author Archives: Sarah Victoria Mohr

Prof. Dr. Joachim Riedl, Hof University, Institute for Information Systems, AlfonsGoppelPlatz 1, 95028 Hof, Germany, email: dr.joachimriedl@googlemail.com

Dec302024

Marketing Science and Inspirations Journal Paper

Hypothetical constructs of consumer behavior as predictors of pro-environmental behavior. An empirical study based on smartphones.

Research Paper, Vol 19, Issue 4, 2024By Sarah Victoria Mohr December 30, 2024

Despite being a specific sustainable development goal (SDG), the role of consumers for sustainable consumption is still ambiguous. This is exemplified by a vast amount of research on the attitude-intention-behavior gap, which generally describes consumers’ failures to behave as sustainable as theoretically predicted. We contextualize these results and conclude our study by highlighting limitations and further research opportunities.

Open article

Oct312023

Sexism in advertisements – a cross-cultural analysis

Research Paper, Vol 18, Issue 3, 2023By Stefan Wengler October 31, 2023

Religion, religiosity and migration background make small explanatory contributions to the evaluation of advertising in four relevant dimensions, but in the overall picture prove to be less significant than sociodemographic and psychographic criteria beyond religion and origin.

Open article