Author Archives: Adrian August Wildenauer

Prof. Ing. Josef Basl, CSc., Prague University of Economics and Business, Faculty of Informatics and Statistics, Department of Information Technologies, W. Churchilla Square 1938/4, 130 67 Prague 3 – Žižkov, Czech Republic, e-mail: josef.basl@vse.cz

Oct302022

Marketing Science and Inspirations Journal Paper

Building-as-a-Service: The opportunities of service-dominant logic for construction

Research Paper, Vol 17, Issue 3, 2022By Adrian August Wildenauer October 30, 2022

The aim of the paper is to show the opportunities that exist if buildings are not considered as amalgamation of materials and goods but as a service model. The paper shows what Service-Dominant Logic (SDL) in combination with BIM could offer to the industry and discusses the term Building-as-a-Service (BaaS) from an SDL perspective.

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