Ing. Jovana Tomovic, BSc MA, University of Applied Sciences Upper Austria, Global Sales and Marketing, Wehrgrabengasse 1-3, 4400 Steyr, Austria:
Research PaperVol 11, Issue 3, 2016 Marketing Science and Inspirations Journal Paper

Training concepts for industrial service staff in an intercultural context

Industrial services have always been an important part of companies’ value chains and thus subject to many strategic decisions. They are also one of the differentiation possibilities now when markets are saturated and customers base their decisions mainly on intangible aspects of what companies offer. Carefully designed trainings are a basis not only for outstanding service delivery but also for keeping employees’ motivational levels…

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