Author Archives: Ladislava Knihová

PhDr. Ladislava Knihová, MBA, University of Economics, Faculty of Business Administration, Department of Marketing, W. Churchill Sq. 4, 130 67 Prague 3, Czech Republic, e-mail: ladislava.knihova@vse.cz, kniha@educationonline.cz

Jun302020

Marketing Science and Inspirations Journal Paper

Empowering customers through education-based videos in e-commerce

Research Paper, Vol 15, Issue 2, 2020By Ladislava Knihová June 30, 2020

Digital marketing is a fascinating discipline. It is getting matured before our eyes and surprises us every day as it is expanding fast into various sub-disciplines. Video marketing is one of them. The objective of this paper is to examine the different marketing functions of video promotion with a special focus on the e-commerce environment. There, it traditionally served customer education …

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