Author Archives: Lamia El Mokretar

Lamia El Mokretar, National School of Management ENSM, Kolea University Center – Tipaza, Algeria, email: l.elmokretar@ensmanagement.edu.dz, elmokretarlamia@gmail.com

Oct312023

Marketing Science and Inspirations Journal Paper

Developing a growth marketing approach to B2B customer retention: Case Algeria

Research Paper, Vol 18, Issue 3, 2023By Lamia El Mokretar October 31, 2023

This study aims to understand how companies can put growth hacking into practice, by identifying the specific strategies used. The research findings enabled us to understand growth hacking, identify various growth hacking strategies and develop a growth hacking strategy for customer retention in B2B.

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