JUDr. Lenka Sloviaková, Univerzita Komenského v Bratislave, Fakulta managementu, Katedra marketingu, Odbojárov 10, P. O. Box 95, 820 05 Bratislava 25
Tradičné prístupy marketingového riadenia orientované na zákazníka boli od počiatku charakterizované…
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