Liudmіla Bovsh, Associate Professor, State University of Trade and Economics, 19 Kyoto St., 02156 Kyiv, Ukraine, e-mail: lbovsh@ukr.net
Research PaperVol 19, Issue 4, 2024 Marketing Science and Inspirations Journal Paper

Customers’ intentions to adopt digital health services: An extended TAM

This study explores the factors influencing customers’ intentions to adopt digital health services in Algeria, focusing on an extended Technology Acceptance Model (TAM). Given the growing importance of digital health solutions in enhancing healthcare accessibility and efficiency, understanding the determinants of adoption is crucial.

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