Lucia Kočišová | Marketing Science & Inspirations

Jun302023

Marketing Science and Inspirations Journal Paper

The role of marketing metrics in social media: A comprehensive analysis

Research Paper, Vol 18, Issue 2, 2023By Lucia Kočišová June 30, 2023

The primary objective of this article is to delve into the significance of marketing metrics in the realm of social media. The scope of this article encompasses a comprehensive analysis of key marketing metrics, including reach and impressions, engagement metrics, conversion metrics, customer satisfaction metrics, brand awareness metrics, and influence and authority metrics.

Open article

Oct312018

Impact of GDPR on banks in Slovakia – marketing approach. Part II.

Research Paper, Vol 13, Issue 3, 2018By Lucia Kočišová October 31, 2018

This paper, through examining the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing…

Open article

Jun302018

Research Paper Vol 13, Issue 2, 2018

Impact of GDPR on Banks in Slovakia – Marketing Approach. Part I.

Research Paper, Vol 13, Issue 2, 2018By Lucia Kočišová June 30, 2018

This paper, through examining the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data…

Open article