Lucia Vilčeková | Marketing Science & Inspirations

Oct292021

Marketing Science and Inspirations Journal Paper

Sustainability as a factor of changing marketing strategies based on the customers´ preferences in context of different generations in Slovakia

Research Paper, Vol 16, Issue 3, 2021By Samuel Smolka October 29, 2021

The article deals with two basic topics, the issue of environmental marketing against the background of customer preferences and generations of consumers, more precisely as they were profiled in Slovakia. Examining the preferences of customers of different generations aimed to prove that implementing environmental marketing principles is necessary.

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Apr302019

Využitie multimediálnych výskumných laboratórií v praxi. Časť II.

Research Paper, Vol 14, Issue 1, 2019By Romana Čočková April 30, 2019

Príspevok akcentuje význam inovácií výučby predmetov orientovaných na aktívnu participáciu vysokoškolských študentov na reálnych projektoch v previazanosti na spoluprácu so subjektmi hospodárskej praxe, a to vďaka využitiu potenciálu multimediálnych výskumných laboratórií v kontexte…

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Dec142018

Research Paper Vol 13, Issue 4, 2018