Mgr. Lucia Vilčeková, PhD., Univerzita Komenského v Bratislave, Fakulta managementu, Katedra marketingu, Odbojárov 10, 820 05 Bratislava
Research PaperVol 16, Issue 3, 2021 Marketing Science and Inspirations Journal Paper

Sustainability as a factor of changing marketing strategies based on the customers´ preferences in context of different generations in Slovakia

The article deals with two basic topics, the issue of environmental marketing against the background of customer preferences and generations of consumers, more precisely as they were profiled in Slovakia. Examining the preferences of customers of different generations aimed to prove that implementing environmental marketing principles is necessary.

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Research PaperVol 14, Issue 1, 2019 Marketing Science and Inspirations Journal Paper

Využitie multimediálnych výskumných laboratórií v praxi. Časť II.

Príspevok akcentuje význam inovácií výučby predmetov orientovaných na aktívnu participáciu vysokoškolských študentov na reálnych projektoch v previazanosti na spoluprácu so subjektmi hospodárskej praxe, a to vďaka využitiu potenciálu multimediálnych výskumných laboratórií v kontexte…

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