Manel Kebab, University Ferhat Abbas of Setif 1, El Bez Campus, Setif, 19137 Algeria, e-mail: manel_kebbab@yahoo.fr
Research PaperVol 20, Issue 2, 2025 Marketing Science and Inspirations Journal Paper

Travel app adoption intentions: Extending the technology acceptance model with trust

This study extends the Technology Acceptance Model (TAM) by incorporating trust to investigate its role in shaping tourists’ adoption intentions.The findings revealed that all four hypothesized relationships were supported, indicating that perceived usefulness, perceived ease of use, attitude, and trust positively influence tourists’ intentions to adopt travel applications.

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