Author Archives: Marcus Diedrich

Markus Peplinski, FOM Hochschule für Oekonomie & Management, Birlenbacher Straße 17, 57078 Siegen, Germany, e-mail: markuspeplinski@web.de

Dec202020

Marketing Science and Inspirations Journal Paper

The corona crisis as a catalyst for the digital transformation in the sanitary trade?

Research Paper, Vol 15, Issue 4, 2020By Marcus Diedrich December 20, 2020

The aim of this essay is to find out to what extent the corona crisis serves as a catalyst for the digital transformation in the specialist sanitary trade. The study carried out for this purpose leads to the result that the use of video conferences and home offices have increased and will also be used more frequently in the future.

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Apr272020

The relevance of virtual showrooms for sanitary retail

Research Paper, Vol 15, Issue 1, 2020By Marcus Diedrich April 27, 2020

This study uses five hypotheses to investigate the extent to which virtual showrooms are used in sanitary retail and what benefits they bring to companies. The survey among 250 sanitary retailers is intended to provide answers to questions such as whether the use of virtual showrooms will increase and whether the use of a virtual showroom saves time in the customer service process. It is also interesting to see whether a virtual showroom has a positive effect on perceived customer satisfaction.

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