Author Archives: Ouardia Laoudj

Dr. Mehdi Bouchetara, Assistant Professor, Higher National School of Management, BP 549 RP 13000 Tlemcen, Algeria, e- mail: m.bouchetara@ensm.dz

Oct312024

Marketing Science and Inspirations Journal Paper

Fostering innovation in Algerian artisanal crafts: The impact of cluster development in Constantine and Batna

Research Paper, Vol 19, Issue 3, 2024By Ouardia Laoudj October 31, 2024

This article explores the cluster approach as a lever to stimulate innovation and entrepreneurship in the artisanal crafts sector in Algeria, focusing specifically on the clusters of brass artisans in Constantine and jewelry artisans in Batna, two departments in Algeria.

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Apr302022

Impact of innovative packaging on the attitudes and purchase intention of visually impaired and blind consumers: The case of Algeria

Research Paper, Vol 17, Issue 1, 2022By Sidi Mohamed Sahel April 30, 2022

The aim of this research is to measure the impact of innovative Braille-labelled pharmaceutical packaging on the attitudes and purchase intention of visually impaired and blind consumers. We adopted quantitative and qualitative approaches. Attitudes have a positive effect on the purchase intention of visually impaired and blind consumers.

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