Author Archives: Alexandra Fratrič

MMag. Dr. Michael Schmidthaler, Degree program Global Sales and Marketing, Upper Austria University of Applied Sciences, School of Management, Wehrgrabengasse 1-3, 4400 Steyr, Austria, e-mail: michael.schmidthaler@fh-steyr.at

Jun302020

Marketing Science and Inspirations Journal Paper

Service innovation across borders: Challenges and potentials of service innovation collaboration in Upper Austria and South Bohemia

Research Paper, Vol 15, Issue 2, 2020By Alexandra Fratrič June 30, 2020

In an increasingly globalized and competitive environment, it is essential that geographical regions pool available resources and create synergies in service innovation management in order to sustain an innovative edge. Collaborative innovation management entails substantial synergies, especially for connected regions. However, existing potentials of such a cross-border innovation collaboration system have …

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Jun302019

Readiness, use and enablers of digital customer interaction tools in Austria

Research Paper, Vol 14, Issue 2, 2019By Michael Wenzler June 30, 2019

This contribution presents a first holistic measurement of Austrian B2B companies’ readiness to improve customer interaction and sales performance through the application of digital communication services . To this end, the necessary steps to craft a sustainable and comprehensive corporate strategy…

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