Author Archives: Radka Hakl Picková

Bc. Michal Hrubý, ŠKODA AUTO Vysoká škola o.p.s., Katedra marketingu a managementu, Na Karmeli 1457, 293 01 Mladá Boleslav, Česká republika, e-mail: edu.michal.hruby@savs.cz

Dec202020

Marketing Science and Inspirations Journal Paper

Purported green attitude vs. actual pro-environmental behaviour of Czech consumers

Research Paper, Vol 15, Issue 4, 2020By Radka Hakl Picková December 20, 2020

Green attitudes and consumer behaviour should correlate in order to achieve environmental objectives. This paper aims to describe the foundations of green attitudes of Czech consumers – their trust in solutions of companies, their belief in global warming and their willingness to join pro-environmental initiatives.

Open article

Dec142019

The interest of different generations of Czech consumers in certified products and environmental organizations

Research Paper, Vol 14, Issue 4, 2019By Eva Jaderná December 14, 2019

Green consumers’ behavior is still the black box for green marketing. The environmental aspect influences many purchase decisions. How do Czech consumer really think in relation to environmental questions? This paper aims to describe some of the fundamental green activities of the Czech consumer in correlation to …

Open article