Author Archives: Miroslav Reiter

PhDr. Ing. Mgr. Miroslav Reiter, Comenius University in Bratislava, Faculty of Management, Odbojárov 10, 831 04 Bratislava, e-mail: miroslav.reiter@fm.uniba.sk

Dec302021

Marketing Science and Inspirations Journal Paper

Personas creation using Google Analytics

Research Paper, Vol 16, Issue 4, 2021By Miroslav Reiter December 30, 2021

This case study investigates how a marketing persona may be created with the use of data gathered by cookies and with the use of Google Analytics. The data gathered originates from the largest IT e-learning platform VITA. The basis of our research was measurement in the Google Analytics tool and the WooCommerce plug-in within the WordPress content management system.

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