Author Archives: Mukhriddin Kilichov

Mukhriddin Kilichov, Bukhara State University, M.Ikbol str., 11, 200117 Bukhara, Uzbekistan, e-mail: mkilichov.bsu@gmail.com and Polytechnic University of Valencia, Camino de Vera, s/n 46022 Valencia, Spain, e-mail: mkilich@doctor.upv.es

Jun302023

Marketing Science and Inspirations Journal Paper

Sustainable tourism development: Insights from accommodation facilities in Bukhara along the silk road

Research Paper, Vol 18, Issue 2, 2023By Mukhriddin Kilichov June 30, 2023

The study aimed to investigate their perceptions of the Silk Road brand, involvement in sustainable development initiatives, collaboration with the public sector, and the status of their service offerings. Based on the results, the paper concludes and offers specific recommendations.

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