Author Archives: Nataliia Parkhomenko

doc., prof. Nataliia Parkhomenko, PhD., Ds., Simon Kuznets Kharkiv National University of Economics, Department of International Economic Relations, av. Injenerniy, 4, 61165 Kharkiv, Ukraine, e-mail: parkhomenko.na28@gmail.com

Apr302023

Process of developing the international city branding strategy: Case study city of Kharkiv.

Research Paper, Vol 18, Issue 1, 2023By Nataliia Parkhomenko April 30, 2023

The purpose of the article is to determine the sequence of stages for the development of the city’s international branding strategy. Approbation of the procedure for developing an international brand strategy was carried out on the example of the city of Kharkiv, one of the largest cities in Ukraine.

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