Prof. Nelson B. Guillen Jr., MSM, CDMA, CMP, De La Salle University Manila, Department of Marketing and Advertising, 2401 Taft Ave, Malate, Manila, Philippines, e-mail: nelson.guilen@dlsu.edu.ph
This systematic review investigates the accessibility of online master’s degree programs in the Philippines through a global marketing lens. Findings reveal persistent digital divides, particularly in rural areas (where connectivity reaches only 30-45% of urban levels), and demonstrate how targeted marketing strategies can address these barriers.
This systematic review investigates the accessibility of online master’s degree programs in the Philippines through a global marketing lens. Findings reveal persistent digital divides, particularly in rural areas (where connectivity reaches only 30-45% of urban levels), and demonstrate how targeted marketing strategies can address these barriers.
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