Ouardia Laoudj, Professor, School of commercial high studies (H.E.C), Kolea, 42000, Tipaza, Algeria, e-mail: o.laoudj@hec.dz
Research PaperVol 19, Issue 3, 2024 Marketing Science and Inspirations Journal Paper

Fostering innovation in Algerian artisanal crafts: The impact of cluster development in Constantine and Batna

This article explores the cluster approach as a lever to stimulate innovation and entrepreneurship in the artisanal crafts sector in Algeria, focusing specifically on the clusters of brass artisans in Constantine and jewelry artisans in Batna, two departments in Algeria.

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