Piotr Małż, MSc PhD, Maskulińskie Forest Inspectorate, Rybacka 1, 12-220 Ruciane Nida, Poland
Research PaperVol 12, Issue 1, 2017 Marketing Science and Inspirations Journal Paper

The brand of the National Forest Holding “State Forests”

A strong brand means being ahead of the competition and, as a consequence, the basis of company worth. Building the brand for a product, a company offering goods or services can be done using a marketing campaign, advertising or through distribution. However, building the brand of an organization such as National Forest Holding “State Forests” (further abbreviated as NFH SF or just SF) should depend on promoting the non-manufacturing…

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